UFO Moviez grabs exclusive ads on 239 Miraj screens

MUMBAI: UFO Moviez is swallowing up screen space. The Mumbai-based advertising giant has struck a strategic alliance with Miraj Cinemas, India’s third-largest exhibition chain, securing exclusive advertising rights across 239 screens in 49 cities and 72 locations.

The partnership catapults UFO’s total cinema advertising network beyond 4,000 screens, cementing its dominance as India’s largest integrator of in-cinema inventory. More crucially, it pushes UFO’s multiplex screen portfolio past 2,500, reinforcing its stranglehold on the country’s most lucrative advertising real estate.

UFO Moviez executive director and group chief executive Rajesh Mishra called the deal “an important milestone” that strengthens reach across key tier-one and tier-two markets. The tie-up marries Miraj’s nationwide footprint with UFO’s advertising muscle, creating what both companies reckon will be irresistible opportunities for brands hunting impact at scale.

UFO already commands eyeballs like few others. Its network reaches 1.8 billion viewers annually across 1,346 cities, spanning 2,279 multiplex screens and 1,516 single screens as of September. The company pioneered cinema digitisation in India using satellite technology and now runs an end-to-end service for all cinema solutions. Its global network, including subsidiaries and associates, covers 3,598 screens.

Miraj Cinemas, known for state-of-the-art projection, sound technology and rapid expansion, brings a prized portfolio to the table. As part of the Miraj Group, it has built a reputation for immersive entertainment environments and customer service that keeps punters coming back.

For advertisers, the maths is simple: more screens, more seats, more viewers. For UFO, the alliance is another step towards total market control. In India’s booming cinema landscape, the biggest screen network just got bigger.