Ad Campaigns
UFO Moviez grabs exclusive ads on 239 Miraj screens
MUMBAI: UFO Moviez is swallowing up screen space. The Mumbai-based advertising giant has struck a strategic alliance with Miraj Cinemas, India’s third-largest exhibition chain, securing exclusive advertising rights across 239 screens in 49 cities and 72 locations.
The partnership catapults UFO’s total cinema advertising network beyond 4,000 screens, cementing its dominance as India’s largest integrator of in-cinema inventory. More crucially, it pushes UFO’s multiplex screen portfolio past 2,500, reinforcing its stranglehold on the country’s most lucrative advertising real estate.
UFO Moviez executive director and group chief executive Rajesh Mishra called the deal “an important milestone” that strengthens reach across key tier-one and tier-two markets. The tie-up marries Miraj’s nationwide footprint with UFO’s advertising muscle, creating what both companies reckon will be irresistible opportunities for brands hunting impact at scale.
UFO already commands eyeballs like few others. Its network reaches 1.8 billion viewers annually across 1,346 cities, spanning 2,279 multiplex screens and 1,516 single screens as of September. The company pioneered cinema digitisation in India using satellite technology and now runs an end-to-end service for all cinema solutions. Its global network, including subsidiaries and associates, covers 3,598 screens.
Miraj Cinemas, known for state-of-the-art projection, sound technology and rapid expansion, brings a prized portfolio to the table. As part of the Miraj Group, it has built a reputation for immersive entertainment environments and customer service that keeps punters coming back.
For advertisers, the maths is simple: more screens, more seats, more viewers. For UFO, the alliance is another step towards total market control. In India’s booming cinema landscape, the biggest screen network just got bigger.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
