iWorld
‘Two people who are opposite come together in this beautiful story”: Rajeev Siddhartha
Mumbai: – Amazon miniTV – Amazon’s free video streaming service recently premiered its rom-com series, Badi Heroine Banti Hai which blends romance, drama, thrill, and mystery. The series follows the journey of Kajal whose life takes a turn when she moves from her small hometown to pursue her dreams. Entangled in a murder mystery, her love life takes a captivating turn within the glamorous world of the fashion industry.
Shedding light on the different shades of his character, Rajeev Siddhartha, who has portrayed the role of ‘Advait Singhania- the heartthrob CEO’ shared, “I’m portraying a character who owns a fashion house who has one brother, and his father recently passed away. He has had a sort of disciplined upbringing and did not receive much love while growing up which has made him the man he is today. He is very guarded and closed to any kind of emotion and affection from anyone. For him, it is just his work and business. The only time you see him emotionally invested is when it comes to his younger brother, he is very fond of him and has a soft spot for him. He is a strict businessman with unwavering dedication to his goals. In his office, a minor mistake could lead to immediate firing and everyone harbors a certain fear of him. He is very much cut and dry that way.”
Adding to this, he further stated how his love interest, Kajal changes the dynamics and helps transform his character. He expressed, “Eventually thanks to Kajal’s character, we can see a change in Advait’s character arc. Two people who are opposite come together in this beautiful story.”
Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. The series is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and Play Store.
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
