GECs
Twitter will come to resemble TV as per a research
MUMBAI: Twitter will become more like TV as the rate of typical users posting activities levels off. Research from two professors – Columbia Business School and University of Pittsburgh – believe the rate of social media user posts on Twitter will take a backseat to more TV content-based efforts from corporations and celebrities.
“Twitter will become less of a communications vehicle and more of a content-delivery vehicle, much like TV,” said Olivier Toubia, the Glaubinger professor of business at Columbia Business School. The study was co-authored with Andrew T. Stephen, assistant professor of business administration and Katz Fellow in marketing at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration.
“Peer-to-peer contact is likely to evolve to the next great thing, but with 500 million followers, Twitter isn’t just going to disappear. It’s just going to become a new way to follow celebrities, corporations and the like.”
The study examined some 2,500 noncommercial Twitter users where “synthetic” accounts increased the selected group’s followers. Initially, the selected group’s followers increased and their posting rates. However, when that group reached a moderately large amount of followers the posting rate declined significantly.
Toubia said: “When posting activity no longer leads to additional followers, people will view Twitter as a non-evolving, static structure, like TV.”
One of the study’s conclusions: noncommercial users will consume content by commercial users: “Twitter is likely to become more of a platform where noncommercial users consume content posted by commercial users, rather than a platform where non-commercial users share content with each other.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
