iWorld
Twitter launches self-service ad platform for SMBs in India
MUMBAI: Twitter has launched its self-service advertising platform for small and medium-sized businesses (SMBs) in India. With this, Twitter has now expanded Twitter Ads’ reach globally from 33 countries to over 200 countries and territories.
Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter also announced that the total active advertisers, including SMBs were approximately 100,000.
“Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales,” said Twitter SMB lead for Asia Pacific Emily Huo.
There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, independent consultancy KPMG reports. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use the Twitter platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.
Twitter self service advertising platform – better than tweeting for free
Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. The great thing about the platform is that companies can set their own budgets. There is no minimum requirement for spends and the campaign can be started and stopped at any time. The self-service ad platform has been developed so it is as easy to use as possible, while providing businesses and individuals with all the tools they need to advertise effectively. All one needs is a Twitter account and a USD credit card to get started.
With Twitter Ads, advertisers can now select the best ad format for their campaign, reach their target audience as well as track and analyse results in real time.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
