DTH
TWI comes out with podcast show on golf on iTunes
MUMBAI: Former golf pros and Sky pundits Richard Boxall and Robert Lee will be sharing their expertise with golf fans in a podcast show on iTunes.
Golf ‘n Around, a half-hour weekly show hosted by the duo, produced by TWI and sponsored by The Royal Bank of Scotland Group, will provide listeners with an insightful and light hearted look at the world of Golf.
The first edition of the show will provide a look back at the Volvo China Open and discuss the Verizon Heritage on the PGA Tour, as well as previewing this week’s European Tour event in Shanghai and the BMW Asian Open. Regular features will also include golf tips and miscellaneous items of interest.
As well as having unparalleled access to the players and back-up personnel, Richard and Robert also promise to share anecdotes previously recounted amongst the close-knit golfing community. They joke, ‘What we know about golf you could write on a postage stamp with a paint brush. That’s why we’re pooling our knowledge to share it with the world.’
Golf ‘n Around is produced by TWI who has agreed a distribution contract with Audible, the leading distributor of spoken-word content on iTunes.
TWI head of audio sales and distribution Miles Palmer said, “TWI is delighted to work with key broadcasting talent such as Robert and Richard to produce unique content for the downloading public. TWI intends to set the bar for sport content in the podcasting world and this is a great start.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
