GECs
&TV’s new show ‘Tere Bin’ replaces ‘Meri Awaaz Hi Pechan Hai’ at 8pm time band
MUMBAI: After launching new shows like Waaris, Life Ka Recharge and The Voice India, Zee Entertainment Enterprises Limited (ZEEL)’s other Hindi general entertainment channel (GEC) &TV is all set to launch a new show Tere Bin. Starting from 18 July, it will be aired from Monday – Friday at 8 pm.
Produced by Shree Sidhivinayak Chitra, Tere Bin will replace the Nivedita Basu led House of Originals’ Meri Awaaz Hi Pechaan Hai at the primetime band. Launched on 7 March, 2016 the show is a finite series which marked the television debut of Bollywood actress Amrita Rao, who portrays the character of Kalyani, whereas Aditi Vasudev will be seen as her younger sister Ketaki will come to its logical end in July.
The new show on &TV, is about a complex mature love story of two people. Tere Bin is based on love and separation. Gaurav Khanna and Shefali Sharma have been roped in as the lead actors of the show.
&TV’s new offering Tere Bin will be pitched against Zee TV’s Tashan-e-ishq, Colors’ new offering Shakti- Astitva Ke Eshaas Ki, Star Plus’ mythological show Siya Ke Ram, Sony TV’s Sankatmochan Mahabali Hanuman, Life OK’s Bahu Hamari Rajnikant and Sab TV’s Bal Veer in the 8 pm time slot. &TV seems to be betting high with its new offering but only time will show how it will work for it.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
