News Broadcasting
TV9 Network partners with Cloud TV
Mumbai: TV9 Network has joined forces with Cloud TV, a leading provider of advanced smart TV operating systems (OS), to enhance its presence in the connected TV space. This collaboration aims to amplify TV9 Network’s footprint in the connected TV realm, delivering an enriched and seamless television viewing experience to audiences across the nation through state-of-the-art technology.
TV9 Network chief growth officer Raktim Das spoke about the collaboration, stating, “Our partnership with Cloud TV heralds an exciting phase in redefining how viewers interact with our channels through connected TV platforms. This collaboration marks a pivotal juncture in our quest to reshape television news viewing in India. Cloud TV’s cutting-edge smart TV OS technology, synergized with TV9 Network’s exceptional content, will create a distinct and captivating viewing experience for the audience.”
Cloud TV COO Abhijeet Rajpurohit, expressed his enthusiasm, stating, “We are thrilled to integrate TV9 Network’s News Channels for our users to stream for Free on their Cloud TV devices. News channels hold a significant place in India’s television landscape, and our collaboration with TV9 Network enables our users to effortlessly access Live TV channels, eliminating the need for a DTH box or TV stick. TV9 Network’s extensive and multilingual news channels provide users with the opportunity to stay updated with the latest global news content right from their TV’s homepage, all at absolutely zero cost.”
Cloud TV is renowned for its innovative smart TV solutions that deliver a truly smart and interactive experience on modern television devices. It has established itself as a leader in smart TV OS innovation, its ecosystem includes prime features, including Official Apps, Personalised Content Recommendations, Live TV Channels, Voice Assistant, Built-in App Store, Mobile Remote App for enhanced control, Effortless Universal Search, User Profiles, and much more. Currently boasting a user base exceeding 6 million, partnerships with over 150 esteemed smart TV brands, and collaborations with more than 200 content partners, Cloud TV is well-primed to redefine the future of news television in tandem with TV9 Network.
TV9 Network boasts a diverse array of channels that cater to a wide range of audience. As part of this collaboration, Cloud TV will support the distribution of TV9 Network’s channels across various smart TV platforms. The distribution includes seven popular channels under the TV9 Network umbrella, which include: TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, News9 Live.
This partnership is set to empower Indian viewers with a more interactive and immersive TV experience. By leveraging Cloud TV’s expertise in smart TV OS, TV9 Network aims to expand its reach and engage with viewers on a deeper level, ensuring that audiences can access their preferred news content seamlessly through connected TV devices.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
