News Broadcasting
TV18’s creative arm ‘The Cell’ bags gold at Promax Asia PSA
MUMBAI: TV18’s creative team, The Cell has pocketed the Promax Asia PSA challenge gold award.
The objective was to create a hard-hitting film that would build awareness around the issue of child labour for the NGO Milk. The film was conceived and executed by the TV18 team has used ‘reversing time’ as a creative device, informs an official release.
TV18 Group Network creative director Zubin Driver believes, “We are very excited about this award, and thrilled because it has been conceived by one of the youngest teams in The Cell. Our creative output has only been getting better and better and we are a serious international quality phenomena now.”
The Cell is the in – house creative arm of the TV18 Group started in 2002. It has grown to be a strategic creative support for all the TV18 network clients and has broadened its scope to include film production for clients that advertise on the channel. It also conceptualizes and executes communication packages for clients that invest in the channel properties. The Cell designs the communications strategy, to fit seamlessly with the marketing strategy.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
