News Broadcasting
The Cell, TV18’s Creative Unit, adds a punch to Channel 7’s “Khabar Har Keemat Par’
New Delhi, June 10, 2006: The Cell, TV18’s creative unit, has been entrusted with the task of handling all the print & design work required by Channel 7. The action-packed and riveting promos have been conceptualized to capture the essence of Channel 7.
Dilip Venkatraman, Director Marketing, CNN-IBN & Channel 7 said, “The promo-frames grab on screen action with an entirely authentic approach. They are brilliant and brings alive the concept behind which Channel 7 is built on”
Zubin Driver, Creative Director, The Cell said “Each of the promos approaches the baseline in different ways, bringing alive the thought that the entire Channel 7 team lives by. For all of us it’s not a baseline, its a mission. A case in point being Ashutosh ‘making news promo’, where we actually capture the action, the spirit and the passion of Channel 7 at work, shot in a very ‘real’ and ‘hard news’ style, the promos explore the very essence of world-class TV journalism.”
About The Cell
The Cell was formulated in September 2002 as the creative unit for the TV 18 group; it has grown into a creative-strategic unit that services a huge number of TV 18 clients. In addition to all channel promos for CNN-IBN, Channel 7, CNBC TV 18, AWAAZ and moneycontrol.com, it makes over 50 commercials every month and produces a huge amount of print and design work for clients investing on the channel.
The cell has been picking up awards at every Promo Award ceremony in the last two years like RAPA GOLD-2005, RAPA GOLD-2006, PROMAX INDIA SILVER-2005 & PROMAX ASIA, GOLD, 2006.
For further information please contact:
Parul Bhasin/ Namrata Bhalla, PR Pundit, New Delhi
Tel: 2656 0415, 2651 3075
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
