GECs
&TV to launch global singing reality show ‘The Voice’ in June
MUMBAI: Zee Entertainment Enterprises Ltd’s (Zeel) new Hindi general entertainment (GEC) channel &TV is all set to air the Indian edition of the internationalsinging reality show The Voice.
Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe.
With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is produced and adapted by Endemol in India and is slated to go on air this June.
The Voice is the purest form of a singing reality show where the contestants are chosen through blind auditions, only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped in mentors like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.
Talking about the format, &TV business head Rajesh Iyer said, “We are excited to present viewers with The Voice, a show, which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent, which differentiates the format. For the first edition, we have a formidable panel of coaches that includes country’s best musicians that will mentor new talent.”
Talpa Global managing director Maarten Meijs added, “We are very pleased to be collaborating with &TV to bring The Voice to India. The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
