GECs
&TV partners with mobile game app QuizUp
MUMBAI: &TV, the new entrant in the Hindi general entertainment channel (GEC) space is buzzing with new activities. In one of its latest initiatives, the channel has tied-up with trivia game app – QuizUp.
Through this partnership, &TV has become the only Indian GEC to be featured on this global app.
In sync with the format of India Poochega Sabse Shaana Kaun? a distinctive topic – Common Sense – Indian powered by &TV has been created exclusively for this app.
QuizUp is a real-time trivia game in which one user competes against another during seven rounds of multiple-choice questions across varied topics. Featuring under the Lifestyle Category the topic Common Sense – Indian consists of over 400 unique questions and a person can challenge a random competitor around the globe or even their Facebook friends to establish their shaanpatti!
According to an official release from the channel, the topic was the most played in India from 2 – 9 March with an overall average time spent of 28 minutes. Additionally, users have already spent 8358 hours in total playing the Common Sense – Indian topic.
&TV business head Rajesh Iyer said, “India Poochega – Sabse Shaana Kaun? epitomizes street smartness and blends perfectly with the format of QuizUp where you have two people trying to outsmart each other in a stipulated timeframe. QuizUp is popular across age groups and this partnership has enabled us to gauge our brand consumption and extended the format experience on a digital platform.”
QuizUp editor in chief Vala Halldorsdottir added, “We are thrilled over this partnership with &TV. Common Sense – Indian topic has been very popular in QuizUp and is a great addition to our platform. After only two weeks, Indian users have already spent 8358 hours in total playing the topic – that is just amazing!”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
