News Broadcasting
TV news explodes as Operation Sindoor captures India’s attention
MUMBAI: TV news viewership in India rocketed during the week of 3 to 9 May, driven by the high-octane drama of Operation Sindoor —a military blitz by Indian armed forces against terror hubs in Pakistan.
Broadcast Audience Research Council (Barc) India reported a staggering 507 million viewers tuning into news content that week—the highest weekly total since 2022. Over the three critical days (7-9 May), news grabbed 16 per cent of total TV viewing, up from its usual 6 per cent slice.
Hindi news channels led the charge, clocking 254 gross rating points (GRPs), smashing previous highs seen during the 2024 Lok Sabha election results and major state elections. Viewer engagement spiked, with the average time spent on Hindi news jumping to 60 minutes—a 67 per cent rise over pre-operation weeks.
The frenzy peaked during ministry of external affairs (MEA) briefings on the operation. The first briefing on Wednesday sent viewership soaring by 509 per cent. Thursday and Friday briefings saw gains of 125 per cent and 242 per cent, respectively.
Operation Sindoor also brought 65 million fresh eyes to Hindi news—viewers who hadn’t touched the genre in the previous month. Daily tune-ins nearly doubled, leaping from 73 million to 142 million.
In the Hindi-speaking market (HSM 2+), the news genre’s share of TV content surged from three per cent to 13 per cent, with the 15+ age group soaring from four per cent to 15 per cent—outstripping the 2016 surgical strikes.
Barc India said the data reaffirms television’s enduring role as the go-to medium for news during major national events, underscoring its unparalleled reach and influence.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
