iWorld
Turner launches Oh!K in Hong Kong with PCCW
MUMBAI: Turner has joined hands with PCCW to launch a new 24 hour linear channel, Oh!K in Hong Kong on now TV.
The channel will be available from 12 January, 2016 and will air a slew of Korean entertainment, premium drama series as well as variety and music programming across a number of platforms.
Additionally, MBC shows will also be available through now TV’s SVOD service, Oh!K On Demand, as well as via PCCW’s newly-launched OTT service Viu. Another part of the Turner-PCCW agreement is the delivery of MBC shows on now TV’s upcoming free-to-air channel, launching in April 2016.
Oh!K will be part of now TV’s Asia Entertainment Package, and available with English and Traditional Chinese subtitles and Korean audio.
Turner Southeast Asia managing director and senior vice president Phil Nelson said, “This is an outstanding multi-platform partnership. In its short history, Oh!K has grown significantly with the addition of Hong Kong to our distribution roadmap. Likewise, our content partnership with MBC has allowed new audiences – across all platforms – exposure to a truly impressive and exclusive line-up of Korean content.”
The current MBC shows available include Glamorous Temptation and Sweet Mob Family, and Korean variety show Infinite Challenge, which will be aired in the same week as its original telecast. In January, Hong Kong viewers will be treated to She Was Pretty.
MBC director of global business Hyuk Jae Choi added, “This announcement is great news for fans of our content in Hong Kong. We know that they crave MBC dramas and variety shows in both Chinese and English, as soon as possible after their original Korean broadcast, and on platforms beyond just the TV screen. Through Turner, PCCW and MBC, this has become a reality.”
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
