News Headline
Trivago remains top brand in BARC week 50 rankings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 7 December and 13 December, respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 50 of 2019.
Top Advertisers:
BARC week 50 list of top advertisers did not see many changes. Hindustan Unilever topped the ranks with 151347 ad insertions. ITC Ltd and Reckitt Benckiser (India) Ltd maintained their positions in second and third spots with 79350 and 50920 ad insertions, respectively.
Ponds and Wipro interchanged spots, with the former ranking fourth. Ponds made 38598 insertions on TV. Wipro ranked fifth with 32410 ad insertions on TV.
The pecking order for the following top advertisers is as follows: Cadburys India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Smithkiline Beecham, and Brooke Bond Lipton India.
|
Rank |
Advertiser |
Insertions |
|
|
|
|
|
Week 50 |
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|
1 |
HINDUSTAN LEVER LTD |
151347 |
||
|
2 |
ITC LTD |
79350 |
||
|
3 |
RECKITT BENCKISER (INDIA) LTD |
50920 |
||
|
4 |
PONDS INDIA |
38598 |
||
|
5 |
WIPRO LTD |
32410 |
||
|
6 |
CADBURYS INDIA LTD |
29758 |
||
|
7 |
GODREJ CONSUMER PRODUCTS LTD |
28580 |
||
|
8 |
PROCTER & GAMBLE |
28563 |
||
|
9 |
SMITHKLINE BEECHAM |
24619 |
||
|
10 |
BROOKE BOND LIPTON INDIA LTD |
23900 |
||
|
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
|
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Top Brands:
Trivago maintained its top position in BARC week 50 rankings as well, most possibly because of the onset of holiday season. It increases its insertions as well, making 15131 insertions on TV.
Vaseline Intensive Care Lotion, with 14827 insertions, remained stagnant on the second spot. Third in the list was Surf Excel Easy Wash, with 10763 insertions. Fourth and fifth spots were claimed by Idea Phone Line and Santoor Sandal and Turmeric, with 10670 and 10579 insertions, respectively.
The subsequent pecking order was as follows: Santoor Beauty Soaps, Amazon Prime Video, Lizol, Clinic Plus Shampoo, and LIC-Corporate, respectively.
|
Rank |
Brands |
Insertions |
|
|
|
|
|
Week 50 |
||
|
1 |
TRIVAGO |
15131 |
||
|
2 |
VASELINE INTENSIVE CARE LOTION |
14827 |
||
|
3 |
SURF EXCEL EASY WASH |
10763 |
||
|
4 |
IDEA PHONE LINE |
10670 |
||
|
5 |
SANTOOR SANDAL AND TURMERIC |
10579 |
||
|
6 |
SANTOOR BEAUTY SOAPS |
10232 |
||
|
7 |
AMAZON PRIME VIDEO |
9947 |
||
|
8 |
LIZOL |
9850 |
||
|
9 |
CLINIC PLUS SHAMPOO |
9501 |
||
|
10 |
LIC-CORPORATE |
8698 |
||
|
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
||||
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
