iWorld
Trell acquires Womaniya as ‘strategic fit’
Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.
The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and facilitating collaborations among women, said the statement.
Trell CEO and co-founder Pulkit Agrawal said that Womaniya is a “great strategic fit” for the platform as it will create significant value for the community of women who account for more than “60 per cent” of Trell’s user base, and generate more than “72 per cent” of the content on the platform.
“We are happy to welcome Womaniya’s impressive team to the Trell family. With Womaniya’s expertise and our reach, we will create innovative solutions that educate and empower women, as well as provide them with financial inclusion and the freedom to monetise through social commerce,” he added.
Womaniya has been dedicated to providing support and credible information on a variety of topics including menstrual health, child care, nutrition, fitness, and mental wellness.
“Through Womaniya, we were able to build a strong community of over 400000 women from tier 2 and 3 cities of India. In order to grow and reach out to more women with credible sources, we always wanted to explore how a sustainable business can be built on a community foundation,” said Womaniya founders Siddharth Kothari and Lakhan Suchdev. “Trell, as a social commerce platform, has successfully integrated commerce with content and community offerings. We are excited about this collaboration which will enable us to empower more women across the country.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
