I&B Ministry
Transponder rentals: Prior MIB approval not needed for EEFC forex payments
MUMBAI: India’s ministry of information & broadcasting (MIB) has eased rules for broadcasters and teleport owners making foreign currency payments for transponder rentals for uplinking to foreign satellites. It has issued a notice that allows them to make payments from their Exchange Earners’ Foreign Currency (EEFC) accounts to them without approaching it for approval.
The notice reiterates that “all broadcast companies and teleport operators, as per MIB’s advisory dated 25 June 2014, are advised to strictly follow the guidelines under provisions of the FEMA Act 1999 read with Master Circular No. 6/2014-15 dated 1 July 2014 along with Schedule II thereof issued by RBI. Proposals seeking prior approval would require to be sent to this Ministry only if the proposed remittance is from other than EEFC accounts.”
According to the provisions, it requires prior approval of the MIB for making remittance of foreign exchange towards availing transponder services on foreign satellite for up-linking of TV Channels/Teleport services/DSNG Operations/Temporary events. Rule 4 of Master Circular provides that, “No person shall draw foreign exchange for a transaction included in the Schedule II without prior approval of the Government of India.
However, a specific exemption is provided for EEFC account holders. Rule 6 (l) of Master Circular states that, “Nothing contained in the Rule 4 or Rule 5 shall ‘apply to drawl made out’ of funds held in Exchange Earners’ Foreign Currency (EEFC) account of the remitter,” according to the notice signed by under-secretary to the government of India Manmeet Kaur.
In the past, the ministry had been entertaining such cases where payments (usually, part payments) were being made from this account, and then issuing approval for remittances proposed to be made from other than EEFC Account.
I&B Ministry
Prasar Bharati opens AIR to private content under new policy
NIPP introduces revenue share, sponsored and gratis models
MUMBAI: Radio may be the oldest voice in the room, but it’s learning some very modern tricks. In a bid to stay tuned to changing listener habits, Prasar Bharati has opened the doors of All India Radio to private players under a newly rolled-out content framework. The initiative, titled Notice Inviting Programme Proposals (NIPP), marks a significant shift in how the public broadcaster approaches programming moving from a largely in-house model to a more collaborative, market-aligned ecosystem. Issued by Akashvani’s Directorate General in April 2026, the policy invites private producers, content owners and aggregators to pitch programmes across formats, from radio dramas and documentaries to quiz shows, storytelling and music-led content.
At the heart of the framework lies a three-pronged participation model designed to balance creative freedom with commercial viability. The most prominent route is revenue sharing, where advertising and sponsorship income generated by a programme is split between the producer and the broadcaster. The structure tilts in favour of creators offering a 70:30 split when producers bring in advertising, and 65:35 when monetisation is handled by Prasar Bharati.
Alongside this sits the sponsored model, where producers fully fund and monetise their content, subject to compliance with advertising norms and the AIR Broadcast Code. For those less commercially inclined, a gratis route allows content to be submitted free of cost, with Prasar Bharati retaining all monetisation rights effectively turning the platform into a national distribution channel for diverse voices.
The move comes as legacy media grapples with intensifying competition from private FM networks, streaming platforms and digital audio ecosystems. By repositioning AIR as both a public service broadcaster and a content marketplace, Prasar Bharati appears to be recalibrating its role in a rapidly evolving media landscape.
Importantly, the framework does not dilute editorial control. All submissions must adhere to the AIR Broadcast Code, and proposals are evaluated through a layered process that weighs storytelling quality, production capability, audience appeal and revenue potential. Only proposals crossing a defined threshold move forward, signalling that while access has widened, the bar remains firmly in place.
Operational discipline is another cornerstone of the policy. Producers are required to maintain broadcast-ready content, deliver episode banks in advance and navigate a structured approval process. Crucially, all production costs are borne by the content provider, reinforcing Prasar Bharati’s positioning as a distribution and oversight platform rather than a commissioning entity.
What elevates the initiative further is its scale. The framework spans multiple clusters and stations across India, covering both metro and regional markets, with specific language mandates and submission channels. This not only expands the content pipeline but also deepens linguistic and cultural representation, an area where AIR has historically held an advantage.
In effect, NIPP signals a quiet but meaningful transformation. AIR is no longer just broadcasting to the nation, it is inviting the nation to broadcast with it, blending legacy reach with contemporary content economics in a bid to stay relevant in an increasingly fragmented audio universe.
