DTH
Trai: Broadband connections touch 1 million; mobile users nearing 81 million
MUMBAI: Broadband connections in India have touched just one million, way behind the government’s target of three million for December 2005.
Internet subscriber base, however, has crossed 7.5 million, exceeding the target of 6 million. “This shows that there is a demand for both broadband and internet. But the service providers are not being able to fulfill the broadband demand,” the telecom regulatory authority of India (Trai) said in a release, putting its estimates on the growth of the industry.
Telephony services has shown a record growth of 4.97 million subscribers during January 2006 as compared to 4.92 million subscribers in December 2005, according to a compilation done by Trai based on latest reports from operators. During the first 10 months of fiscal 2005-2006 (till end-January 06) around 31.41 million subscribers have been added, Trai said.
For the mobile segment 4.69 million subscribers have been added during January 2006, as compared to 4.46 million in December 2005. While 3.52 million GSM subscribers were added, CDMA subscribers grew by 1.17 million. In comparison, 3.19 million GSM and 1.27 million CDMA subscribers were added last month.
During the first ten months of the current financial year, about 28.39 million mobile subscribers were added, making it a total of 80.61 million mobile subscribers at the end of January, 2006.
In the fixed segment, a total of 0.28 million subscribers were added during January 2006, which were predominantly WLL (F). With this, the total subscriber base of fixed lines have reached 49.21 million. The gross subscribers’ base consisting of fixed as well as mobile has reached around 130 million.
The tele-density at the end of January 2006 has reached near 12 per cent as compared to 11.43 at the end of previous month, Trai said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
