Kids
Toronto and FICCI to increase collaboration in films, VFX & animation
NEW DELHI: An agreement has been signed between Toronto and India to engage in mutual co-operation and advance their common interests in the creative screen industries to foster business partnerships, linkages and exchanges.
The Memorandum of Understanding between the Federation of Indian Chambers of Commerce and Industry (FICCI) and the City of Toronto will act as a catalyst for new investment and knowledge sharing opportunities.
Both parties have also agreed to provide assistance or any facilities necessary for trade missions, summits, seminars, festivals and other similar activities.
Toronto mayor John Tory, Consul General of India in Toronto Akhilesh Mishra, and FICCI-Animation, Visual Effects, Gaming, & Comics Forum chairman Dr Ashish Kulkarni signed the document.
“This agreement will help Toronto to access and collaborate with the Indian film industry, the largest producer of films in the world,” said Tory. “This agreement will stimulate economic trade and investment in both countries. Toronto’s film industry does better each and every year – this will help us continue that trend and keep us on top.”
“I would like to applaud the visionary and dynamic leadership of Mayor John Tory, Councillor Thompson and Zaib Shaikh, the City’s Film Commissioner and Director of Entertainment Industries, for their efforts to initiate the MoU with FICCI for co-operation in the fields of film, television, visual effects and gaming,” said Mishra.
“This is a significant development in the spirit of the India-Canada audio-visual co-production agreement signed in February 2014. I believe the MoU signed today will catalyze co-operation not only between our film industries, but also strengthen ties of culture, tourism and friendship between peoples of India and Canada,” added Dr. Kulkarni.
The creative screen industries include location and studio production, post-production, visual effects, animation and interactive/digital media. Toronto is the first municipality in Canada to sign an agreement stemming from an audio-visual, co-production treaty established in 2014 between the governments of India and Canada.
FICCI took a 20-member delegation from Film, Animation, and Visual Effects industry to Toronto from 8 – 13 September to promote audio-visual co-production activities between India and Canada post signing of co-production treaty between the two countries. This was the first such delegation from India after signing of the co-production agreement between the two countries.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
