iWorld
Top Netflix executive dismisses reports on meetings with RSS
MUMBAI: Top Netflix executive has denied the rumoured meeting of the streaming service and representatives of the Rashtriya Swayamsevak Sangh (RSS). Netflix India International Original film director Srishti Behl Arya termed the reports as “fake news”.
A few days ago, media reports floated on the meetings of RSS representatives with officials of online streaming platforms such as Netflix and Amazon to restrict ‘antinational’ and ‘anti-Hindu’ content on shows and urge them to show content that “represents real Indian culture and ethos.”
“It’s not a true story. There was no meeting at all. It’s a fake news,” Behl Arya said at a panel titled “Artistic Freedom: Mapping Out The Entertainment Story” at the ongoing Jio MAMI 21st Mumbai Film Festival Dismissing the report as “completely false,” PTI reported.
Amazon Prime India Originals head Aparna Purohit said, "We will continue to comply with the law of the land."
"The law is the law. It's not like, 'I don't like you, so I'm going to stab you.' Whatever is permitted by the law, we would go into those spaces and the rest is all about the stories that creators want to tell," Behl Arya elaborated.
Recently Reuters also reported quoting a government official that the government might impose censorship on streaming platforms which may cause censorship threats for services like Netflix, Amazon Prime Video, Hotstar.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
