iWorld
Tips strikes a high note with Q3 gains and a Rs 5 interim dividend
MUMBAI: When the music pays, the market listens and Tips Music Limited has given investors something to hum about this quarter. The Mumbai-based music label closed the December 2025 quarter on a firm beat, reporting steady financial performance alongside the declaration of a third interim dividend of Rs 5 per equity share, underscoring confidence in its cash flows and catalogue-led business. The decision was approved at the company’s board meeting held on 19 January 2026, with 23 January 2026 fixed as the record date and payouts scheduled on or before 13 February 2026.
For the quarter ended 31 December 2025, Tips Music reported revenue from operations of Rs 94.29 crore, compared with Rs 89.22 crore in the preceding quarter, reflecting consistent monetisation across audio and video platforms. Total income stood at Rs 99.09 crore, supported by other income of Rs 4.80 crore. Profit after tax for the quarter came in at Rs 58.66 crore, up from Rs 45.14 crore in the September quarter, while earnings per share rose to Rs 4.59, from Rs 4.16 in Q2 FY26.
On a nine-month basis, the company posted revenue of Rs 271.58 crore and a net profit of Rs 157.59 crore, highlighting the durability of its content-led model amid a rapidly evolving digital music economy. The company continues to operate as a single-segment business focused on audio and video products, with no subsidiaries or joint ventures as of the reporting period
The board’s decision to announce a third interim dividend amounting to 500 per cent on the face value of Re 1 per share reflects a shareholder-friendly stance at a time when music streaming revenues remain resilient and catalogue value continues to compound.
With consistent quarterly numbers, a strong profit profile and repeat dividends, Tips Music appears to be keeping its rhythm steady proving that in the streaming era, owning the hits can still strike the right financial chord
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
