eNews
Tips Music & Sterling Reserve reimagine Indian classics with Tips Take 2
Mumbai: Tips Music and Sterling Reserve Music Project are coming together for a project labelled Tips Take 2. As per the press release issued by the two, the collaboration aims to reimagine Bollywood’s iconic classics, delivering a fresh and captivating experience for music enthusiasts.
Tips Music Ltd CEO Hari Nair said, “We are delighted to partner with Sterling Reserve to launch our first music IP Tips Take 2, which reimagines iconic nineties hits and creates a new take on our catalogue. The recently launched brand and partnerships division has ideated and worked on this exclusive IP. They also work with brands for bespoke content, in-film placements, music video brand integrations, and licensing our musical hits for their advertisement campaigns. We look forward to collaborating with brands, to redefine audience engagement through innovative, tailored entertainment solutions across both music and films. Tips Take 2 is just the beginning of our journey into branded IPs, with many more exciting projects on the horizon.”
The project launched with the first song, Sambhala Hai Maine, on 9 December which is available on most music platforms. At the heart of this musical reinvention is Dev Negi the powerhouse voice behind the chart-topping hit Heart Throb from Rocky Aur Rani Kii Prem Kahaani, takes centre stage. Joining him, on screen, are the stunning Heli Daruwala and the charismatic Parth Samthaan, who bring some serious heat with their electrifying chemistry. Together, they put a bold, modern spin on the nineties classic Sambhala Hai Maine – originally sung by Kumar Sanu.
Allied Blenders & Distillers chief innovation & strategy officer Bikram Basu shared, “Launched as a digital-first property with a mix of emerging and established artists, and now in its sixth year, the Sterling Reserve Music Project is collaborating with Tips Music to reimagine timeless Bollywood hits from the nineties in a new way. The Sterling Reserve Music Project Take 2 with Tips will have people cheering for sure.”
The project stands as a testament to the evolving landscape of Indian music, offering three carefully selected song recreations that promise to captivate audiences.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
