iWorld
Tips Music turns up the heat with Tamil party anthem Mayangiren
MUMBAI: If music is meant to move you Mayangiren might just have you dancing before you know it. Tips Music ltd. has dropped its latest Tamil track, Mayangiren, an all-out party anthem that promises to electrify playlists and pack dancefloors across the globe.
Directed by Johnavan Lakshman Thomas, Mayangiren bursts with youthful energy, rhythm, and flair, a sonic celebration of freedom and fun. But the real magic begins when Luksimi Sivaneswaralingam takes the mic. The Toronto-born singer, who has previously worked with maestros A.R. Rahman and D. Imman, brings her signature blend of Western polish and South Asian soul to the song, creating a sound that’s as global as it is grounded. Her rich, emotive vocals glide over pulsating beats, lifting the song into instant earworm territory.
The music, composed by Selojan Srivaratharasan, is an addictive cocktail of thumping percussion, slick synths, and joyous hooks, the kind that makes even the most reluctant dancer tap along. Selojan also mixed, mastered, and produced the track, ensuring that every beat lands with precision and punch. Complementing the sound is Sathyan Ilanko’s clever, relatable lyricism that captures the carefree thrill of letting go, losing oneself to rhythm, and embracing the chaos of a perfect night out.
But Mayangiren isn’t just a track, it’s an experience. The accompanying music video, bursting with colour, choreography, and celebration, mirrors the song’s vivacity, turning it into a visual fiesta. With its sleek direction and youthful vibe, the video amplifies the energy of the track, making it impossible to resist replaying.
Speaking about the release, Tips Music said the track embodies the label’s mission to amplify diverse voices and dynamic sounds from across India’s evolving music scene. Over the years, Tips has championed new-age artists who bridge cultural influences while keeping Indian music at the heart of their art and Mayangiren is a shining example of that ethos.
In a musical landscape dominated by remixes and reboots, Mayangiren stands out for its originality and spirit, a feel-good anthem that’s equal parts desi groove and global pop sheen. With its pulsating soundscape and addictive rhythm, it’s tailor-made for road trips, rooftop parties, and weekend playlists alike.
Now streaming across all major platforms and lighting up the Tips Tamil Youtube channel Mayangiren is ready to soundtrack your celebrations. So, turn up the volume, forget the world, and as Luksimi sings just mayangiren.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
