News Broadcasting
Times poaches NDTV promo head for its news channel
MUMBAI: Things are hotting up in the news channel wars. The Times of India Group, which plans to start beaming a business and news channel by the first half of next year, has picked NDTV’s senior editor (Promos) Proshanto Das as its head of on-air promos from NDTV.
Das will assume office as Times’ head of on air promos this week. He has won several awards for his work and has earlier worked with TV18, and developed television software for most leading channels.
According to sources, Das will join in Mumbai as part of the content team for the business and news channel. The channel has not been named yet, and is part of the ambitious television initiative of Bennet Coleman and Company Limited.
According to the the Times of India Group president Arun Arora, “As the country’s largest and most credible media group, we will naturally attract the best talent from the market. Our lineage in news and the history of the Times Group is probably the reason why the cream of the crop in the news broadcasting industry want to get on board.”
In the next few weeks, some other top slots in the business and news channel are likely to be filled. But the group is extremely reluctant to give more details out.
“We want to create an extremely driven and young team for this channel. Some of the best professionals want to join us, which is itself a huge compliment,” said Arnab Goswami, vice president – news and editor of the yet to be launched channel.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
