News Broadcasting
Times Play makes US debut on Sling TV
MUMBAI: Lights, camera, action! Times Play has packed its bags and landed in America. The digital-first OTT platform from Times Network has made its international debut on Sling TV, giving the Indian diaspora in the US a fresh stage to enjoy short-form series, Hindi cinema favourites, documentaries and lifestyle shows tailored just for them.
Already a familiar name in India, Times Play is the newest addition to Times Network’s strong line-up on Sling, which already beams channels such as Times Now, ET Now and Zoom to American homes.
Thrilled about the launch, Times Network said the move is designed to deliver a curated and immersive entertainment experience that celebrates the cultural flavours loved by global audiences. From spicy food shows to star-studded Hindi cinema drama, Times Play promises a buffet of viewing options to suit every mood.
The partnership with Sling TV, known for its diverse international and multicultural programming, marks a milestone in Times Network’s mission to take its premium content global and keep diasporic audiences feeling right at home.
For the Indian community abroad, the message is clear, with Times Play now on Sling, there’s always something worth watching.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
