News Broadcasting
Times Now comes with creative campaign to question crisis
MUMBAI: News channel Times Now has launched a campaign with the conviction to shape a better tomorrow. It was since the New Year that the channel had started to strengthen the core philosophy of the brand through sharp-focused positioning with ‘Times Now: Action Begins Here.’ The channel also launched a series of hard-hitting, issue-based films to raise social issues that bothers the society on a daily basis.
Times Television Network CEO & managing director MK Anand said, “’Action Begins Here’ truly articulates what Times Now stands for, it explains what we are really doing. As India’s leading news brand, we are well aware of the power our voice has in society. And we constructively use that power to give voice to issues that affect our nation and raise the right questions that lead to Action. Action that leads to concrete solutions, to change for a better India. The re-positioning will be reflected in the overall brand communication coupled with intense and engaging content.”
Times Now editor in cheif Arnab Goswami added, “Times Now has been the popular choice for more than seven years as the number one channel. We have changed news delivery from deadpan to passionate; from uninvolved to journalism that steps forward to fight for the citizen. ‘Action Begins Here’ is a campaign that reflects this new age journalism, and showcases our fundamental strength of direct reporting to viewers across the globe.”
The 360 degree marketing plan includes extensive print, OOH, cinema, digital and cross-channel promotions.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
