iWorld
Tiki plans to reach 100K budding creators via their programme ‘GrowWithTiki’
Mumbai: Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme – ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment, peer-to-peer support and community.’ Tiki will provide complete support to the budding creators by allocating additional traffic of upto one crore and appreciating the authentic content on its app.
With this programme, Tiki is set to encourage creators to join the community and help them monetise their talent. In addition to this, Tiki will also provide creators with avenues to make content creation a viable career choice and create a sustainable revenue stream for themselves. For this campaign, the planned spending is to the tune of at least $3,000 per day for promotions and marketing of the assets.
Tiki CEO and co-founder Ian Goh said, “Our creators are the face of Tiki, and it has been our constant endeavour to encourage them and celebrate their differentiated talent. Within a short span of time, Tiki has become a preferred platform for millions, already. We are committed to offering more creative and innovative opportunities to attract emerging talents across the country.”
With the ‘GrowWithTiki’ programme, we are supporting locally made, original high-quality content that honours Indian values and cultures that is entertaining, inspiring and educational at the same time. Further to continue strengthening the creator economy, we as a brand are providing a platform and creating unique opportunities for budding creators who can start their journey through Tiki’s creator system from White V, to Grey V, and finally to Blue V, ” he added.
Jaipur-based content creator Aditya Singh said, “Tiki has provided me with a platform where I can create original content. I love acting, and I have also acted in many web series as a junior artist. I started working on my social media, but I didn’t get the recognition I wanted. I recently started using Tiki, and people have started recognising me now. I have now become a full-time influencer, and it is also helping me in fulfilling my dream of becoming an actor.”
Also, Chandigarh- based content creator Siya Sharma added, “Tiki has contributed a lot to my growth. In a really short period, millions of people have started to recognise me. I started creating videos on Tiki, and it gave me the satisfaction of fulfilling my dream. Tiki helped me polish my acting skills and create a huge fanbase. I feel I have come a long way, and people have started responding to my videos in a positive way.”
In line with the brand’s vision, the platform’s focus is to help India’s talented content creators covering genres like drama, dance, self-improvement to make a living with what they love. Until today, Tiki has successfully onboarded thousands of verified creators who produce great content for audiences. The programme will evaluate the creators on their performance transparently and fairly. The top creators will be credited money based on the stars they gain from audiences. Users can send stars to their favourite creators or content that can be earned via short videos, profile pages, and live broadcasting.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
