GECs
Tide has turned for Sony, asserts Dasgupta
Sony Entertainment, the flagship channel of the SET network, celebrated its sixth 6th anniversary yesterday and CEO Kunal Dasgupta asserts it is as good a time as any to serve notice on rivals Star and Zee that the channel wars are by no means over.
“The year gone by was a tumultuous one for the television industry and SET has not only weathered the storm but come through much stronger, more popular and within striking distance of the leader. The tide has turned! We beat KBC (Star Plus’ waning gameshow Kaun Banega Crorepati) three weeks in a row with Kkusum,” Dasgupta exhults. Kkusum hit TVRs of 8.9 (target audience all individuals, Western and Northern regions) as per TAM data. Incidentally 12 October is sister channel SET MAX’s 2nd anniversary.
He further states: “The new Friday starry launches could not shake our favourites, the all new Dil se Dosti, Boogie Woogie, Heena, CID & Aahat which have successfully seen off the backs of a rapidly weakening competition. I can sense the viewer boredom and fatigue from the leader and we will strike now. Coming up is a brand new exciting vibrant channel identity package.”
“Ekta Kapoor’s Kutumb will debut in October prime time (the daily soap debuts at the end of the month). By the end of the year we would have launched seven new pulsating shows crowning it with Shubh Vivaah, Madhuri Dixit’s TV debut. This will be the point at which SET will lead again. The biggest blockbusters Kaho Na Pyar Hai, Mohabbatein & Mission Kashmir will premier in the Festival season. Divine blessings have come our way by our leadership on Sunday mornings through the grace of Sri Krishna, Sri Ganesh and Mahabharat. I am so enthused that every individual in SET is now working with renewed vigour. Our encryption was seamless and no viewer suffered.”
Dasgupta also declared that the channel was being completely repackaged, the details of which would be unveiled shortly.
The shows Sony is launching in the next three months are – Kutumb, Achaanak, Kal, Dhadkan, Hubahu, Hum Hain Dilwale, Shubh Vivaah.
In Kutumb Ekta takes the intra-family feud out of the saas-bahu (mother-in-law vs daughter-in-law) feud format into the husband vs wife domain.
The storyline in a nutshell – hate begets marriage, marriage begets love. The protagonist is a spoilt rich brat from a Gujarati family who falls for a girl in his college. She spurns him as she is already engaged to someone else. To cut to the chase. He manages to get the engagement broken off and manoeuvres matters in such a way that ultimately the two get married hating each other’s guts. Love triumphs in the end of course.
Kal – another Ekta production (naturally considering the K in the name) – is “inspired” by the life of Jack Nicholson. The hero is a teenager who when he turns 15 discovers that the person he thought was his sister is actually his mother. And his mom is actually his grandmother. Convoluted? The basic premise is from a true-life tale mind you. To continue, he is shattered when he learns the truth and leaves home. He becomes a wastrel but comes back to the fold when the father dies and he is left as the chief heir in the will.
Dhadkan (the title has not been finalised yet and may finally become Doctors) is modeled on such popular series set around hospitals as Chicago Hope and ER.
All in all quite an interesting line-up. The coming months should see how far Dasgupta is able to take Sony in its attempt to get on the channel leaderboard.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
