iWorld
Threads available via web: Connect anywhere, anytime!
Mumbai: Threads is a new social media platform and mobile app from Instagram and its parent company Meta. It’s a microblogging platform, which means you can publish bite-sized posts called “threads” that can feature things like photos, text, or links. The platform also lets you comment on and like others’ threads.
Threads is now available via the web, enabling users to connect anywhere, anytime. This platform was previously available exclusively through mobile applications, and has taken a significant leap forward by extending its reach to web browsers. This expansion empowers users with the flexibility to access and engage with Threads’ features seamlessly from any internet-enabled device, further enhancing the user experience and breaking barriers related to device compatibility.
One can access Threads on the web by opening up a web browser on their PC and going to the Threads’ website.
If one has a Threads account set up already, then all they have to do is log in with the username and password of the Instagram account that is linked to the Threads account. Threads accounts can only be made from an existing Instagram account, hence the need for an IG username and password to log in is a must.
With Threads now accessible via the web, users no longer face constraints linked to specific operating systems or device types. Whether on a laptop, desktop, or tablet, this web-based version ensures a uniform and feature-rich experience, allowing users to stay connected with their social circles regardless of the device they are using. The shift to a web-based interface also means users can seamlessly transition from mobile to desktop environments without compromising functionality or ease of use.
Some experts have given their opinion on how it can be beneficial to the users!
Edited excerpts
Tech content creator Dhananjay Bhosale
Having access to a web platform is always a plus point. I work on my laptop throughout the day so being able to access the website on my laptop is always welcome! Plus Meta recently introduced audio features and now even edits are also possible so this is very beneficial as we can not only correct our typos quickly but also type long posts easily with the voice feature. Meta should have launched threads with these features, but it’s better late than never. These features are free for all users so that every user can avail of them, whereas other platforms charge for the same set of features.
Storyteller and content creator Ruchika Lohiya
Threads is constantly evolving to enhance user experience and provide valuable tools for its users and creators. The web feature has made it easier to communicate in a fast way, as it is accessible via app and website. It is an impactful way to communicate with people with less content but big words! Connecting with one’s circle has become much easier. The user experience will be seamless not only for creators but for everyone. As a user, I am enjoying the web experience and at the same time exploring the web interface to use it at its best.
As the digital realm continues to expand, innovations like Threads pave the way for a more interconnected and accessible future.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
