GECs
This world no tobacco day, MTV and MTV Beats say: It’s time to quit!
MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!
“Smoking and consumption of tobacco is injurious to health”. From cigarette packs to movie screens to social media, no statutory warning has been nailed into our psyche more than this one. But despite the deluge of advisories and cautionary messages, the rise in tobacco usage continues to be a grave concern world over, especially amongst the youth. The upshots of this addiction is unnerving, with dhue ka challa bringing us close to ashes within a snap of our fingers! If it isn’t too late already, this menace should stop now.
https://www.facebook.com/mtvindia/videos/2913704145417723/
https://twitter.com/MTVIndia/status/1266266016436252681?s=19
https://www.instagram.com/p/CAw0uJihqcQ/?igshid=zr1ysi8b66yx
MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life. In this special moment, he has his friend’s support who motivates to get through this hurdle. Not only that, his last cigarette joins him in this overwhelming moment and says, “Dhuaa mein yaad rakhna”. Not able to hold his emotions any longer, the guy keeps up to the promise and burns out his last cigarette. With a tinge of comedy, MTV puts it out, spot-on that, “Cigarettes are Lame. Quit.”
Based on the conversations on social media, MTV Beats will create innovative beats around the same and add a voice to the messages that will be released on World No Tobacco Day. The campaign will musically package people’s emotions towards the consumption of Tobacco, in partnership with rap-sensation Shloka to spread a common cautionary message in an uncommon way. The video will address the danger smokers are putting theirs and other’s life through.
So, wake up before it is too late and say, Tobacco is Lame, with MTV and MTV Beats!
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
