iWorld
The Script Room wins creative mandate for Games24x7
Mumbai: Multi game platform Games24x7 onboarded The Script Room as a creative agency partner.
Founded by New York University-trained economists Bhavin Pandya and Trivikraman Thampy in 2006, Games24x7 is an India headquartered online gaming company with a portfolio that spans skill games like RummyCircle and fantasy sports platforms like My11Circle apart from casual games.
Backed by marquee investors, including Tiger Global and The Raine Group, the company specialises in using behavioural science, technology, and artificial intelligence to provide personalised game-playing experiences across all its platforms.
This year, Games24x7 has ventured into the $70 billion global gaming market with a specific focus on the United States.
Speaking about the creative mandate for the campaign, Games24x7 director – brand and marketing strategy, Avik Das Kanungo said, “Our brand campaigns are aimed at celebrating the joy, spirit, and slice of life moments of playing skill-based games. As we continue to expand our offerings in the skill gaming space and extend awesome game-playing experiences to more gaming and sports enthusiasts, we are delighted to partner with The Script Room. The team’s approach, thinking is really simple and sharp focussed on the task.”
“We just finished shooting a vibrant brand campaign with the iconic Indian film actor and our brand ambassador Prosenjit Chatterjee, that celebrates the high spirit of our players and brings alive the joy of playing Online Rummy on RummyCircle. We are excited about the way the campaign has shaped up and hope online skill gaming enthusiasts will love the proposition,” Kanungo added.
Speaking about the win, The Script Room founder, Ayyappan Raj said, “Gaming is a very interesting category and a lot of learning for us. And Rummy is a hugely popular game and the online community is quite robust. The films are coming out really good and you can expect to see some exciting, super fun work super soon!”
RummyCircle follows the best industry practices and provides its players with a safe and secure environment, the company stated. It undergoes external audits as mandated by The Online Rummy Federation (TORF), the self-regulatory body for the country’s online rummy industry.
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
