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The Q strengthens primetime programming with five new shows
Mumbai: In a bid to strengthen its primetime programming, Hindi GEC The Q on Thursday announced the launch of five new shows “Pagalpanti,” “Badhiya Hai!,” “Dhakkad Kudis,” “Dil Se Connection #Sholka Ke Saath,” and “Dil Se Connection #SambhAvi Ke Saath.”
The channel has also launched an integrated marketing campaign to target viewers across the Hindi-speaking market. The campaign will extend outside the network TV promotion, print, and outdoor advertising as well as activations in key markets.
The Q will also leverage its owned media platforms across linear TV to further its messaging.
“The channel will programme to offer similar content and shows as per a predefined time band thus delivering a holistic genre-led content consumption experience,” said the statement. The shows “Pagalpanti,” “Badhiya Hai!” and “Dhakkad Kudis” will be led by digital creators, it added.
“We have successfully broken the clutter with content that is different, relatable and entertaining over the last year,” said QYOU Media India chief executive officer Simran Hoon. “Our audiences and advertisers have appreciated our unique storytelling approach, and have validated our digital to TV proposition. With this new avatar, we are stepping up our commitment for our viewers by making available content that is rich, vibrant and relevant. The Q’s new programming strategy is a reflection of our identity as a network. It consolidates content by the experience it offers and brings to the forefront a new manner of consuming television.”
According to a statement, “Pagalpanti” is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh. “Badhiya Hai!” is a family-oriented sketch comedy show with creators like BakLol amongst others. “Dhakkad Kudis” is an all women creator-led show with Sanjhalika Shokeen, Sushma Chhikara, and Charu Dixit.
Premiering on 18 April at 7 p.m, “Dil Se Connection #SambhAvi Ke Saath” will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi. “Dil Se Connection #Shloka Ke Saath” will premiere on 18 April at 7:30 p.m and will give viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim, added the statement.
“Our new content lineup takes our positioning of ‘zara hatke’ to the next level,” said The Q and The Q Marathi programming head Ashutosh Barve. “Our two celebrity couples from our two ‘Dil Se connection’ series are not just most loved TV stars but also extremely successful and popular digital creators. True to our DNA of celebrating creators, for the first time on TV, we are offering our audience a VIP all-access pass to experience the ‘real life’ drama behind these ‘reel life’ celebrities. We have created a unique time band strategy that showcases our most popular digital creators with genre-led slots across family-inclusive, female skewed and male-skewed content with ‘Badhiya Hai!, ‘Dhaakad Kudis’ and ‘Paagalpanti’ slots respectively. We look forward to deepening our bond with booming young Bharat by continuing to showcase the best of relevant and entertaining content.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
