Ad Campaigns
McCoy Mart launches #OrderYourSmile campaign to simplify construction
Mumbai: McCoy Mart, a premier procurement platform for construction and building materials, launched its latest digital campaign, #OrderYourSmile, to revolutionise how construction professionals approach procurement. This campaign addresses challenges such as order delays, price fluctuations, and material quality issues faced by builders, contractors, architects, and interior designers, making the process seamless and stress-free.
McCoy Mart, founder & CEO, Amit Malhotra shared, “With #OrderYourSmile, we’re not just emphasising the quality of our service but also the importance of having a quality of life. Our goal is to be the go-to platform in the construction industry, making the process of procurement as smooth and stress-free as possible. At McCoy Mart, we understand the pressure that professionals face with fluctuating prices and late deliveries. We wanted to build a solution that gives them back their time and peace, and we’re proud to see the smiles we’re bringing to our customers’ faces.”
The #OrderYourSmile campaign showcases how McCoy Mart ensures timely deliveries, genuine pricing, and quality assurance, allowing professionals to focus on their projects without logistical concerns. By offering real-time updates and tracking, the platform empowers users to monitor orders seamlessly, turning construction procurement into an experience that leaves a smile on customers’ faces.
McCoy Mart, head of marketing, Mayur Arya explained, “Our campaign, #OrderYourSmile, is about much more than promoting a service. It’s about capturing the joy that comes from knowing that our customer’s needs are met on time, every time. We are proud to provide our customers with the tools they need to succeed while allowing them to focus on what’s truly important in their lives.”
With over 25 years of trust built by the McCoy Group, McCoy Mart continues to set the standard in the construction industry. The #OrderYourSmile campaign solidifies its leadership in digital transformation, ensuring that every customer receives service marked by transparency, quality, and satisfaction.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
