News Broadcasting
The news on Aaj Tak: let’s change
NEW DELHI: Change, they say, is the only truth. Aaj Tak, country’s No. 1 news channel, will don a new look from 6 September, including a brand new logo.
As reported by indiantelevision.com earlier, the makeover of Aaj Tak, an official statement from the channel said, is all about a new idea, a new spirit, and the next level of news broadcasting.
Speaking on the re-launch of Aaj Tak, parent company, TV Today Network, CEO G Krishnan said, “Aaj Tak has always been a trendsetter and not a trend follower. True to our tradition, the new look is yet another first in Indian news broadcasting and I am sure our viewers will enjoy the clutter free viewing experience.”
Asked by indiantelevision.com whether the new look would be backed by a marketing and communication campaign, Krishnan replied in the affirmative.”Part of it has been put on air today afternoon, but the nationwide print, outdoor and audio campaign will break around 15 September,” he said.
The new look has also been spurred on by the launch of other news channels as, according to Aaj Tak, it had lead to a much cluttered news market. The “complete overhaul” will be in terms of design and presentation of news.
The “re-launch” of the news channel will showcase a new studio, a change in the logo, bold colours and a “classy presentation style of news.”
Pointing out that the Indian viewer, exposed to international channels expects similar quality, the statement said that the new offering is benchmarked against international standards and aims at substantially “improving the news viewing experience.” Red colour will be prominently used to signify the speed of delivery.
Similarly, the basic elements like fire, wind, water, etc will be used as combinations in dynamic backgrounds to communicate the speed and urgency with which news is delivered, the statement said, adding that several new programs will also be introduced after the changes are effected.
International consultancy firms, Jump and GOSU, are responsible for the execution of the ‘new look’.
In a country where there are at least seven mainstream news channels (excluding regional language, region-specific and international ones), Aaj Tak’s stranglehold, despite assertions to the contrary by various news channels, continue over ratings has continued.
Tam data for week 33 ending 14 August 2004 shows that Aaj Tak has maintained its lead with a reach of 30.2 million viewers in the week under review as against 25.9 million viewers of NDTV India. Full day channel share of Aaj Tak too showed an upswing from 28.6 per cent to 31 per cent, while closest rival, NDTV India, was at 19.2 per cent. Average time spent on Aaj Tak too increased from 32 to 38 minutes, while time spent on Zee News was 30 minutes and on Star News and NDTV India was 27 minutes.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
