GECs
The Epic Channel introduces Illusion videos for Facebook and Twitter
MUMBAI: With the vision of strengthening their innovative digital content, the Epic Channel has launched an ‘llusion’ video feature on their Facebook and Twitter accounts.
In fact, Epic is one of the first broadcasters to launch such a feature with their recent show, Khwaabon Ka Safar with Mahesh Bhatt.
TV networks are increasingly using social media as an extended platform to capture content, encourage opinions and connect with their viewers. The Epic channel uses digital innovations to extend the experience of their shows with features like this. The channel created a series of digital activities beginning with the Epic at 10 campaigns across their social media assets to drive tune-ins for the show at 10 pm.
The #EPICat10hashtag trended nationally during the campaign. The channel also pioneered one of the first Twitter alarm for India and planned a tie-up with QuizUp, a real-time trivia game. It is the only Indian brand to have its collection on the app. On Quizup, users compete against another over an interest led topic.
The Epic channel MD Mahesh Samat said, “Innovation is the crux of our channel. The digital age has proved that content has to be platform agnostic and by creating these Illusion videos, we hope to move one step closer to our viewers. There’s quite a few more innovations lined up so keep watching our social media pages.”
The Epic channel has successfully embarked its one year journey, introducing path-breaking innovations to keep the audience engaged. The channel offers a diverse variety of shows which are rooted with brilliant and captivating stories from Indian history.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
