DTH
The Epic Channel goes HD on Tata Sky
MUMBAI: With increasing penetration of High Definition (HD) television sets, more and more channels are now adding the HD feed for a better consumer experience.
The Epic Channel, which focuses on the Indian history, folklore and mythology genre, recently launched its HD version on Tata Sky.
The Epic Channel HD will be available on the direct-to-home (DTH) platform’s channel no 133.
The Epic Channel will shoots all its content in HD so viewers can experience the shows on Indian history and mythology in HD.
The Epic Channel managing director Mahesh Samat said, “Since the inception of the channel, Epic has stood out for its unique and unparalleled content offering. We have grown considerably and built a loyal viewer base over the course of the year and with the channel now being available in High Definition on Tata Sky, the viewer’s experience is only going to get enhanced. This makes it a complete viewing experience for Tata Sky subscribers, letting them watch the best in Indian history and mythology.”
Tata Sky chief contend and business development officer Paolo Agostinelli added, “High definition content truly does justice to the intriguing historic and mythological story telling that Epic channel brings to the viewers. We continue to bring the best viewing technology for our Tata Sky subscribers and this is one of the biggest reasons why we have a growing subscriber base.”
The channel’s standard definition (SD) feed is currently available across key DTH players like Tata Sky, Airtel, Videocon d2h, Dish TV, and Reliance Digital TV along with major cable players like Hathway, Den and more.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
