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The Dharavi Dream Project appreciates UMI & Devraj Sanyal for a decade of musical empowerment
Mumbai: The Dharavi Dream Project (TDDP) expresses deep gratitude to Universal Music India (UMI) and Devraj Sanyal as it commemorates a significant milestone in its journey. Over the past decade, The Dharavi Dream Project has served as a beacon of hope and opportunity, leveraging the power of music to transform lives. As the first School of Hip-Hop in India’s second-largest ghetto, it has nurtured talent, empowered communities, and promoted a narrative of positive change.
The enduring partnership between TDDP and UMI has been instrumental in driving this mission forward. Since 2015, UMI has been a crucial ally in recognising the potential of music as a catalyst for social good. Founded by visionaries like the late Samir Bangara from Qyuki Digital Media, along with A.R. Rahman and Shekhar Kapur, TDDP found enthusiastic support from UMI, spearheaded by Universal Music Group of India and South Asia chairman & CEO Devraj Sanyal. Together, they have consistently championed positive change, using the universal language of music to transform lives.
Reflecting on this enduring collaboration, Devraj Sanyal remarked, “The partnership between Dharavi Dream Project and us has remained steadfast in its commitment to using music as a force for social good. This project is not just a corporate social responsibility initiative for us; it is a testament to the transformative power of music, as evidenced by the countless lives it has touched over the past decade. Together with TDDP, we aim to redefine artistic expression, revolutionise educational experiences, and spotlight the talents of underprivileged individuals who are integral to our society. May this partnership endure, and may it continue to create lasting impact.”
Through TDDP, UMI has witnessed firsthand the profound impact of music on individuals and communities. From establishing community centers in shanties to launching state-of-the-art recording studios, this partnership has enabled underprivileged youth to thrive and realise their potential. As The Dharavi Dream Project expands its global reach, UMI remains dedicated to using music as a catalyst for positive social change. Beyond mere entertainment, it’s about building resilient communities, fostering creativity, and rewriting stories of hope and resilience
Devraj and TDDP have also expressed their gratitude on social media, view their posts here:
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
