The Avengers mops up Rs 140 mn in first weekend

MUMBAI: Marvel Studios and UTV Movies’ The Avengers that released theatrically in India on 27 April has notched up Rs 140 million in its first weekend.

“The film‘s net box office collections stood at Rs 140 million in the first three days,” UTV said.

The film released in 800 screens in 3D, IMAX and 2D and in four languages – English, Hindi, Tamil and Telugu. UTV claims this is the widest release ever for a Hollywood movie in India.

Said UTV Motion Pictures CEO Siddharth Roy Kapur, “The Avengers has notched up what could be the top two or three weekend collections in the history of Hollywood movies in In¬dia, despite releasing alongside another big Hindi film. This is a great example of how the box office for Hollywood movies in India can be maximised using aggressive marketing and distribution strategies we would adopt for a big ticket Hindi movie release.”