Ten Sports sign major deal with DirecTV

MUMBAI: Ten Sports announced an agreement with News Corp controlled digital television platform DirecTV to offer live action from each and every international cricket match played in Sri Lanka till 2008.
 

Taj Television CEO Chris McDonald was quoted in an official release as saying, “Our new association with DirecTV will help us reach out to the ever-growing community of South Asians in North America. This is just the beginning of our relationship with DirecTV and we hope to provide them quality cricket content in time to come.”

Beginning with three Test matches against the West Indies, followed by the triangular involving India, all international tours, including three tours by India, and one each by Pakistan, Australia, England, South Africa and New Zealand, will be available to more than 13.9 million DIRECTV customers in the US.
 
 

DirecTV vice-president International Aaron McNally said, “We are excited to be working with Ten Sports to offer this package to our customers and continue to deliver the best value for cricket fans in the US.”