GECs
Telly Talk India soars high on popularity
MUMBAI: Telly Talk India, the brand new online channel, has its pulse on all the things that go on after the daily soap cameras stop rolling and reality TV gets real. Showcasing some of the most exclusive and sensational telly scoops, Telly Talk India is making heads turn. It has crossed one crore video views on YouTube within six months of its launch. The digital channel has been successful in establishing itself on the basis of its irresistible entertaining content. In fact, within two months of its launch, more than 10 videos from Telly Talk India were trending on YouTube charts.
Telly Talk India is owned and operated by one of the leading Bollywood channels, Zoom, which is also India’s biggest TV brand in the digital space. Zoom has over 81 crore views and nearly 3.3 lakh subscribers on YouTube, over 52 lakh fans on Facebook, nearly 2.8 lakh followers on Twitter and over 12 lakh people in its circles on Google+. The basic idea of the online channel Telly Talk India emerged from Zoom’s weekly TV show “Telly Talk” that covers the off-screen lifestyles of the most popular TV celebrities.
Telly Talk India has become the most sought after destination for the Indian television lovers, giving them an uncensored access to the life of their favourite telly stars. From identifying the “good-friends” in the industry, to RK from Madhubala (Colors) disclosing his real life romance and Saras from Saraswati Chandra (Star Plus) talking about the upcoming twists in the serial to revealing telly stars’ personal wardrobes to how they celebrate their anniversary and what goes on behind-the-scenes on the sets, this digital channel is not just good at sourcing the latest scoops from telly land, but has the distinction to uncover the in-depth stories first.
Enthralling the viewers with some exciting content innovations, Telly Talk India has exceeded expectations and has constantly delivered engaging content. Telly View, a segment on Telly Talk India, is the only online review show that rates the Indian TV shows. From predicting the runaway successes to short on-air life of shows, Telly View has been bang-on in predicting the fate of the latest launches on television.
Mashup – a fun series of mashed up star-conversations is a roaring success because of its highly addictive tongue-in-cheek humour. Telly Express is a spicy one-minute roundup of all the biggest stories in Television.
GECs
Rose and Shine as &TV Decodes India’s Love Language
Valentine’s campaign turns quiet gestures into grand moments.
MUMBAI: In India, love rarely arrives with violins. More often, it shows up as a cup of tea, a fixed light bulb, or a joke cracked at the right moment. This Valentine’s Day, &TV decided to put that unsaid affection centre stage. With its campaign titled ‘India ka Love Language’, the channel has stepped beyond the screen to spotlight a cultural truth: in Indian households, love is frequently understated, particularly by men. It is expressed not through sweeping declarations but through everyday gestures, silent support and routine acts of care.
To translate that insight into action, &TV rolled out an on-ground activation across Delhi, choosing a single rose as its symbol. But this was no grand, cinematic spectacle. The idea was simple. Hand someone a rose. Pass it on to a person who matters. Let the gesture do the talking.
The activation was designed to feel organic rather than orchestrated, nudging people to acknowledge affection that often goes unspoken. Instead of performative romance, the campaign leaned into familiarity, warmth and the quiet humour that defines many Indian relationships.
At the heart of the initiative sits Bhabiji Ghar Par Hain! 2.0, a show that mirrors this philosophy. Known for its playful banter and everyday dynamics, the sitcom captures relationships where fondness is woven into jokes, misunderstandings and shared routines. The line, “Aapke pyaar ke liye ek anokha tohfa, Sahi pakde hain!”, fits naturally into this world, making the show an extension of the campaign’s emotional pitch.
Zee5, chief channel officer, &TV and business head for Hindi Kaveri Das said the idea was to celebrate the kind of affection that rarely makes headlines but defines real life. She noted that in Indian culture, love is often quiet, especially when it comes from men who may not always articulate it. The initiative, she said, was an attempt to acknowledge that silent affection and bring it into the open.
By taking a television thought into a real-world setting, &TV has turned Valentine’s Day into less about spectacle and more about sincerity. In a season crowded with grand gestures, the channel’s message is disarmingly simple: sometimes, the strongest “I love you” is the one that never needed saying.
