iWorld
Telcos may offer multi-play OTT for security, energy & appliance control: Report
MUMBAI: The Smart Home is a growing fifth-play opportunity for operators. The global smart home market is growing exponentially, attracting an array of service providers, including technology giants and startups to major media players, device makers, big-box retailers, home improvement companies, utilities and telecom network operator.
Government mandates and initiatives in addition to the ongoing technology innovations coupled with increased attention paid to conservation- are the major factors contributing in making smart home a place with a bright future. Focus on sustainability, increasing awareness amongst the consumers with regards to energy consumption and regulatory mandates on energy conservation continue to drive smart home adoption trend globally. While adoption is increasing in countries where governments actively support faster broadband services, especially fiber to the home, the costs associated with new equipment, installation and ongoing maintenance are significant deterrents to home automation.
Government mandates and initiatives, ongoing technology innovation and the intense attention paid to conservation all contribute to giving the smart home a bright future. The smart home is an attractive opportunity for network operators, thanks to their unique billing relationships and network connections into the home.
Telcos can improve the value proposition of home automation by implementing a multi-play OTT strategy that offers a range of capabilities, such as security, energy and appliance control.
Partnerships with companies from different industries are key to ensuring the role of operators in smart home functionality. The market is at a fork in the road, going either toward an open ecosystem with heterogeneous devices or toward proprietary platforms that control all device access.
The Smart Home, a research report by Pyramid Research, analyses the smart home strategies of leading network operators in a number of markets across the globe, focusing on their roles in the value chain. It discusses the elements of smart home services, the participants in the ecosystem and a number of smart home strategies available to operators. Attention is paid throughout to the key challenges operators face, including the need for device standardization and interoperability.
Introduction in the report: Providing a thorough overview of the smart home market, this section looks at the long-term evolution of the market, the types of services available as well as the main adoption drivers and barriers.
The smart home ecosystem (in the report): This section examines the value chain and the roles of the various types of participants, from broadband providers to device manufacturers, utilities and home security platform providers.
Telco positioning strategies and marketing opportunities: This section analyzes a number of approaches operators can take to gain competitive advantage in the connected home, including white-labeling, support services, bundling and OTT services.
Key takeaways in the report whittles down into a number of actionable bullet points.
Case studies: This section analyzes four smart home programs by operators: AT&Ts Digital Life platform in the US, Oranges Homelive in France, HKTs Smart Living in Hong Kong and Rogers Communications Smart Home Monitoring in Canada.
One could identify the broad barriers to adoption as well as challenges specific to telecom operators in the smart home market. Assess the role and opportunity of operators in the smart home market and how they can gain competitive advantage over the markets many powerful players.
One could gain information on some of the most valuable experiences by operators in the home automation market, placing them in the context of ongoing market developments and the main technological and competitive challenges.
The Case studies could be leveraged upon by the operators and cable companies to make informed decisions pertaining to partnering, go-to-market strategies and investments in technologies.
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iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
