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Tech TV makes airline and Asian carriage announcements at MIPTV
CANNES: Technology channel, which has gone easy on its plans to launch in the Indian market, used MIPTV to announce that it had struck deals with a full channel rollout in the Philippines, Indonesia and the Maldives.
In the Philippines, it is cable distribution company Cable Boss which has done a deal with TechTV to represent the channel in the territory and has placed it on the second largest cable platform, Destiny Cable. In Indonesia, the largest cable operator Kabelvision has agreed to carry the channel, while in the Maldives it is Maldives Electronic Services and J-Sat Communications Maldives which have signed on.
Its programming sales efforts have also borne fruit, the international channel announced. Its sales deal with Japan’s BB Factory for daily satellite-delivered episodes of Tech Live was re-initialled while Spain’s Sogecable, YLE Finland, Tango TV Luxembourg, Studio U7 Russia and even Eagle TV in Mongolia have agreed to pick up its content, said TechTV’s new senior vice-president of worldwide distribution, Peter Gochis. While Finland YLE is to broadcast episodes of felony-focused CyberCrime, computer-animated Eye Drops and gadget show Fresh Gear, Russia’s Studio U7 licensed episodes of Eye Drops and CyberCrime. Tango TV in Luxembourg has picked up TechTV World, Eagle TV in Mongolia will run Zip File International and Spain’s Sogecable has licensed the one-off Tech of Shrek.
Gochis recently took over from Tom Grams, who is now focusing on programme strategy in the new post of vice-president of programming. Gochis also announced deals for TechTV’s news programming with airline carriers in Asia, Scandinavia and in the US. among the airlines coming on board include: Singapore Airlines, Cathay Pacific, Malaysia Airlines, SAS, Finn Air and Northwest.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
