iWorld
TeamViewer onboards Sojung Lee as new president for Asia-Pacific
Mumbai: TeamViewer, a global SaaS provider of remote connectivity and workplace digitalisation solutions, has announced that Sojung Lee joins the company as president for the Asia-Pacific region including China, Japan, India, Australia, and New Zealand (APAC) at the beginning of December. In this role, she will also join TeamViewer’s global senior leadership team.
“The appointment of a president for APAC, a new position within TeamViewer’s organisational structure, is the main pillar of the company’s new setup for the region and Lee will be driving TeamViewer’s growth in core APAC markets with a clear focus on enterprise solutions,” said the company in a statement on Wednesday.
Lee is an experienced senior executive with a proven capability in building and leading high-impact teams. Her responsibility encompasses all go-to-market activities in APAC, including direct sales as well as developing an ecosystem of strong alliances such as channel partners, distributors and resellers. Among other measures, Lee will put an emphasis on leveraging the potential of TeamViewer’s existing sports partnerships with Manchester United and the Mercedes-AMG Petronas Formula One team. Based in Singapore, she will build a regional APAC sales hub for TeamViewer, in addition to the existing strong local presence in Japan, China, India, and Australia.
“We are very excited to welcome Sojung Lee on board,” stated TeamViewer’s CEO Oliver Steil. “With her strong track record of generating extraordinary business growth, her proven leadership skills, and her extensive know-how of the market requirements in the region, she will play an integral role in bringing our new setup for APAC to life.”
Lee brings comprehensive experience in sales leadership, demand generation, business growth, and digital strategy in the enterprise IT and services industry across the APAC region. In her previous role at SolarWinds, she succeeded as vice president of Asia Pacific and Japan sales, driving business development, partnerships, and overseeing the APAC sales team to strengthen the brand and extend its market position. Prior to SolarWinds, Lee spent over eight years with IBM Asia Pacific in different positions, most recent being a sales executive/director. Before her tenure at IBM, she built a strong reputation as a business development executive in Korea and China.
“TeamViewer is a great company with value-creating products, a global footprint and a compelling narrative. I am excited to join this truly international and diverse workforce sharing strong company values,” said Sojung Lee on her new assignment. “Supporting clients in digitally transforming their businesses and optimising their processes along the entire value chain is a very attractive task I want to bring forward together with the teams we have in place across the region and a strong APAC partner network.”
Lee holds a bachelor’s degree in international law and legal studies from Yonsei University in Seoul, a Master of Business Administration from Fudan University in Shanghai, and a Master of Advanced Management from Yale University.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
