Applications
TCS crowned Asia’s most valuable IT services brand
SINGAPORE: Tata Consultancy Services has claimed the top spot as Asia’s most valuable IT services brand, cementing its dominance in a region racing to digitise everything from factories to financial services. The recognition from Brand Finance, announced at its inaugural Asia Brand Gala in Singapore on Tuesday, rewards TCS for what the consultancy calls “strategic foresight” in artificial intelligence and data-driven innovation.
The Mumbai-based technology giant—valued globally at $21.3bn by Brand Finance earlier this year—has spent 2025 deepening its AI credentials across Asia. The company launched an AI-powered research and innovation centre in Singapore this year, positioning itself at the heart of the region’s technology evolution as enterprises scramble for trusted partners to navigate rapid change.
“TCS’s brand value in Asia reflects beyond consistent performance as it signals strategic foresight,” said Brand Finance Asia Pacific managing director Alex Haigh. “At a time when the world is looking to Asia as the global hub for digital capability, TCS stands out for translating AI momentum into measurable brand and business leadership.”
TCS chief marketing officer Abhinav Kumar said the recognition reflected trust earned across key markets including India, China, Japan, Australia and Singapore. “This region has been driving a rapidly increasing share of growth for the global economy, and its companies have become more sophisticated and mature in their use of technology,” he said.
TCS employs more than 590,000 people across 55 countries and generated consolidated revenues exceeding $30bn in the fiscal year ended March 2025. The company has leveraged sporting partnerships—from the Sydney Marathon to Jaguar TCS Racing in Formula E—to amplify its brand across the region, racing through cities including Shanghai, Tokyo, Jakarta, Seoul and Hyderabad.
For a company born in 1968 that cut its teeth on mainframes, the AI crown represents vindication of decades spent betting on the next technology cycle. TCS has navigated every shift from punch cards to machine learning. Now it’s banking on Asia to drive the next chapter of growth—and the brand value to match.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
