iWorld
TCH 2022: Experts discuss the significance of technology to create authentic content
Mumbai: The media & entertainment sector is facing an adverse effect of the Covid 19 pandemic crisis. During the lockdown period, most of the film production and entertainment houses had to shut down, in such a scenario, technology played an imperative role in generating quality production work by functioning virtually. The pandemic has accelerated the adoption of technologies. The introduction of virtual productions, VFX, and game engines changed the film production business. The creation of content is improved by technological development and adapting to new trends.
On the sixth edition of Indiantelevision.com’s The Content Hub Summit 2022 held in Mumbai recently the media and entertainment industry experts shared their insights on the topic, ‘Tech-celeration of content: where have we reached?’
The session had the presence of Eros Now chief technology officer Lokesh Chauhan; Contiloe Group CFO and Illusion Reality Studios CEO Nitin Dadoo; EPIC ON & Stream-Sense chief operating officer Sourjya Mohanty.
The panel deliberated views on the development of tools and techniques for creating incredible content experiences. There has been immense development on the tech front that is changing the way content is consumed. Cutting-edge content is transforming the media & entertainment sector every day. Virtual production capabilities are becoming a key differentiator for content creators.
During the Covid-19 pandemic, the entertainment segment leveraged technology throughout the entire virtual production life cycle to enhance the way content is created. It helped to improve production planning, increase shooting efficiency, and reduce the number of expensive reshoots.
The panel was also moderated by Plug and Play Entertainment media consultant & co-founder Anuj Gandhi.
The summit was presented by Viacom18, and co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the association partner. Industry partners are Fremantle India, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) is our community partner.
Understanding the significance of technology for generating content was the starting point of the conversation.
When asked, Is content & technology limited to OTT and theatre? What has happened to the good old TV? Dadoo said, “I don’t think that technology is only restricted to OTT! Rather, it is highly helpful to all types of storytellers.” He explained that “the use of new technologies like Unreal and Cam, which provide DOP directors camera tracking as well as onset information with an unreal virtual background, has drawn viewers back to television. The amount of time spent has increased during the past three months.”
In addition, he also remarked on the availability of talent to handle such technologies, “The talent aspect is quite difficult. We came to the conclusion that we needed to hire a foreign crew since Indians are unprepared for these kinds of technologies. After a month or two of preparing the Indian crew for the new technologies, we had another difficulty: keeping them employed when other opportunities in the market were available.”
Another member from the panel, Mohanty added, “The problem is omnipresent. There is always a talent crunch in the industry.”
Chauhan also mentioned, “OTT platforms’ journeys are very distinct from those of traditional platforms.” He continued, “All of these systems, including LG, Samsung, Android, and iOS are constantly evolving. There are continually more changes occurring; these are not coming to an end. There will be immersive experiences that will necessitate the complete rebuilding of many of these services, many of which we currently consider to be quite stable. In light of this, you must constantly develop your skills and learn new things, unlike many other technologies.”
Sharing his view on the impact of technology on the creative side of the business, Mohanty said, “Today is the era where machines decide what we need to think and what we need to do. The basic recommendation engine which is driven by AI and ML decides the content that audiences would like to watch.”
Regarding the monetization aspect, Chauhan stated, “Right now in India, there aren’t enough individuals utilising these sites. Most of them run in the red. Players on OTT platforms are attempting to optimize their journey. The ugly truth is that Indian OTT services don’t have as much money as Netflix and Amazon do.”
Watch the full session:
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
