News Broadcasting
TBS creates funny user video site
MUMBAI: TViTrue, which positions itself as the first user-created online ad platform has partnered with US broadcaster TBS.
ViTrue will create an online community, Funny or Not? This will enable TBS viewers and enthusiasts to create, produce and upload their own funny videos using ViTrue’s platform and tools. Funny or Not? will be available to viewers at tbs.com from next month.
TBS says that it is embracing the digital world by bringing its ‘very funny’ programming to the internet in unique ways and providing viewers with comedy content in many forms. Funny or Not? is TBS’s first entrance into the user-generated content space. ViTrue’s technology will allow the TBS audience to fully become part of the TBS experience and engage with TBS at a previously unimagined level, through full-featured user-generated content creation that respects—and is truly a part of—the TBS brand.
TBS and TNT senior VP branding and network strategy Jennifer Dorian says, “As TBS continues to build its online presence, especially in terms of broadband entertainment, we are focusing on ways to engage our audience of comedy lovers in new and exciting ways.
“ViTrue provides us with an engaging technology platform that enables viewers to interact with our brand in a compelling way, while also being in line with TBS’s views regarding the protection of copyrighted material online.”
TBS says that it has a strong, loyal television audience and its website is attracting a growing following, as evident by the recent response to veryfunnyads.com, which is receiving an overwhelming response from TBS viewers. TBS’s contemporary attitude and funny programming has made it a leading cable network brand that has both benefited from and continues to drive innovative and out-of-the box marketing.
ViTrue founder and CEO Reggie Bradford says, “ViTrue provides TBS with a one stop shop for user created video, through which the network can connect directly with its audience and have them participate in creating the next generation of original comedic content.
“Our ready-made platform will allow TBS’s Funny or Not? plans to be realized quickly and efficiently, while also ensuring the protection of copyright owners.”
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
