DTH
Tata Sky’s partner Technicolor to shift settop box manufacturing to India
KOLKATA: In a big move, Tata Sky, India’s direct-to-home (DTH) operator has decided to shift a significant portion of its settop box sourcing within the country. It has partnered with Technicolor to develop settop boxes for the Indian market that will be manufactured and distributed within India.
“As the world adjusts to the rapid changes emerging due to the recent effects of the Covid2019 pandemic, Tata Sky and Technicolor connected home is realigning production of a group of settop boxes (STBs) to India by early 2021,” said Tata Sky MD & CEO Harit Nagpal.
The shift in production and supply chain operations, according to the two companies, will streamline the manufacturing and delivery of STBs to consumers in India and further strengthen the longstanding collaboration that has been in place between Technicolor and Tata Sky.
“Working with Tata Sky to move settop box production to India will better serve this important market. It is yet another example of Technicolor’s best-in-class supply chain, which remains flexible and adaptable. This is especially valuable in volatile situations, such as those created by Covid2019. Our supply chain capabilities have proven to be a strategic asset as we offer multiple options to our customers. We remain committed to minimizing risk and total cost of ownership for services providers around the world,” Technicolor Connected Home president Luis Martinez-Amago commented.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
