DTH
Tata Sky woos new customers with free Star Sports channels
MUMBAI: After Airtel Digital TV cut signals to Star India channels, Tata Sky has played smart and is working towards increasing its subcriber base.
To acquire new customers, it has launched a new offer under which all new acquisitions on the platform will be provided Star Sports 1 and Star Sports 1 Hindi channels free of cost from 9 March to 27 May.
New HD connections will get the standard definition (SD) channels free but the high definition (HD) version will be only available once they pay HD access fee.
The Indian Premier League (IPL) 2018 featuring 60 matches will be held from 7 April to 27 May and is likely to give Tata Sky a competitive edge. The offer will mean that new customers will be able to enjoy the upcoming IPL free of cost without having to pay for costly sports subscription packages.
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