DTH
Tata Sky, Reliance, Sun Direct issued notices by I&B
NEW DELHI: Earlier today, PTI reported that the Information and Broadcasting Ministry (I&B) had issued showcause notices to three private direct to home (DTH) operators for not showing all the 24 mandatory Doordarshan channels to their subscribers.
When Indiantelevision.com contacted the ministry, a source in the ministry confirmed that the three DTH operators are Tata Sky, Reliance Big TV, and Sun Direct.
According to the rules relating to mandatory telecast, all DTH operators are expected to provide the 24 DD channels to their subscribers, irrespective of any bouquets or a la-carte channels being subscribed by them.
A ministry source, revealing the names of the operators, said it had come to the notice of the ministry that some DTH operators were either not showing all the mandatory channels or were not showing them as primary channels. The operators have therefore been told to showcause why action should not be taken against them.
It was noticed that while one of the DTH service providers was beaming only eight of the mandatory 24 channels, another was showing 17 channels, a source said. The third company which has been given the showcause notice was carrying only 18 channels.
According to the norms, DTH operators should show the mandatory 24 channels alongside other private channels of the same genre.
The channels which cable operators must show are DD National, DD News, DD Bharati, DD Urdu, DD Sports, DD India, DD Kashir, DD Punjabi, DD Girnar, DD Sahyadri, DD Saptagiri, DD Malayalam, DD Podhigai, DD Chandana, DD Bangla, DD North East, DD Bihar, DD Uttar Pradesh, DD Rajasthan, DD Madhya Pradesh, DD Oriya, Gyan Darshan, Lok Sabha TV and Rajya Sabha TV.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
