DTH
Tata Sky partners with Colors Kannada to showcase blockbuster movies
MUMBAI: Tata Sky, India’s leading content distribution platform, has yet again expanded its portfolio of regional language services and is all set to strengthen its reach amongst its core regional audience in the south market. Partnering with COLORS Kannada, one of the leading movie content providers, Tata Sky Kannada Cinema has been launched with a ready line-up of 150+ films showcasing the biggest blockbusters and leading actors of Sandalwood.
The new service will bring an uninterrupted entertainment experience for viewers with access to ad-free, high quality blockbuster movies including the latest and classic films. The service also offers a world television premiere every month. Some of the upcoming movie premieres include Kirik Party, K.G.F., Bell Bottom, Hottegagi genu battegagi, Ayogya and many more. This makes the 24×7 Tata Sky Kannada Cinema service the best Kannada ad-free cinema experience on a DTH platform with 12 movie premiers a year before television.
Commenting on the launch, Tata Sky chief communications officer Anurag Kumar said, “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with COLORS Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”
Added Viacom18 Kannada Entertainment Cluster business head Parameshwar Gundkal said, “With a contribution of 13% of the total Kannada television viewership, Movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”
Tata Sky Kannada Cinema offers 150+ movies across action, drama, romance, comedy and thriller including both new blockbuster movies and classics such as – KGF, Kirik Party, Ayoga, Karva, Zoom, Chandu, Vaali, Yeradu Nakshatragalu, Habba, Yudda Kanda etc featuring the biggest stars of the Kannada film industry including Sudeep Kichcha, Yash, Rakshit Shetty, Ganesh, Ninasam Sathish, Rishab Shetty, Rishi, Ravichandran, Vishnuvardhan, Ambarish, Rajkumar among others.
Commenting on the launch, Kannada Cinema’s leading celebrity and Face of the Service, Puneeth Rajkumar, said, “We’re witnessing the renaissance of Kannada Cinema through original storylines celebrating the rich Kannada culture. It makes me proud to see this phase in the industry that’s encouraging young talent and creativity. To have a platform like Tata Sky Kannada Cinema at this time that curates all new and old films and takes it to Kannada speaking audience across the country is an added boost for the film industry.”
Tata Sky Kannada Cinema strengthens the bouquet of regional cinema services for Tata Sky by offering unlimited and high-quality entertainment, catering to the growing popularity and demand for regional movie content. As a part of this endeavour, the regional bouquet already includes 7 services – Tata Sky Gujarati Cinema, Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Bhojpuri Sanima, Tata Sky Bangla Cinema, Tata Sky Punjab De Rang and Tata Sky Marathi Cinema.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
