DTH
Tata Sky offers critically-acclaimed films in six languages for free
MUMBAI: Tata Sky, a content distribution platform, kickstarted the festive season with its Tata Sky Mumbai Film Festival.
It has all – screening films from both, the remotest corners of India and countries across the globe, award-winning, critically-acclaimed masterpieces, spread over two months.
The films are exclusive and curated films in association with Jio MAMI Mumbai Film Festival.
Close to 30 films will run for a duration of two months starting from 1 October to 30 November 2017 in languages such as Hindi, English, Punjabi, Marathi, Assamese, Manipuri, International (with subtitles) available on channel number 302 in HD and 303 in SD.
After a successful 2016 Tata Sky Mumbai Film Festival Service, wherein 20+ films were available to subscribers at no additional charge, the company announced a bigger and better festival catering to connoisseurs on 4 October 2017.
Tata Sky chief content officer Arun Unni said, “The response last year indicated that there is a sizeable audience for high-quality and critically-acclaimed cinema, encouraging us to further explore and bring forward these hidden gems. Our scale allows us to support great art and good talent an all-India platform, especially to regions outside the major cultural centres, where access to film festivals is difficult.”
MAMI festival director Anupama Chopra said, “There are so many wonderful filmmakers who narrate compelling stories. This unique platform enables these to reach new and varied audience. The festival serves both, story-tellers and movie-lovers.”
Let the celebration of cinema begin!
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
